Thinking
Essays on digitalization, strategy, and what it really takes to build something that lasts. No content marketing — just things I actually think about.
10 February 2026
What working inside a global supply chain taught me about why SMEs struggle with dataTwo years inside Continental AG's procurement and digitalization machinery showed me something that no MBA case study ever could: the gap between enterprise data infrastructure and what small businesses actually have access to is not just a technology gap. It's a structural one.
20 January 2026
Why I'm building a Clinic Management tool — and what I've learned so farI didn't start with a grand vision. I started with a conversation with someone running a small clinic who showed me their scheduling system — a shared Google Calendar, a WhatsApp group, and a notebook. Not because they hadn't heard of software. Because nothing they'd tried actually fit.
5 December 2025
The real gap between enterprise digitalization and what SMEs actually needEnterprise digital transformation and SME digitalization are not the same problem at different scales. They are fundamentally different problems. Treating them as a spectrum — with SMEs simply needing a lighter version of what large companies do — is one of the most persistent mistakes in this space.